Just like Verisign

Start-ups are continually refining and evolving their strategies and mission. It hit me the other day while preparing for a presentation to a major ISP who we want to be. Iconix wants to be the certificate authority for email identity:

• CA's issue credentials for websites and we'll issue credentials for email
• CA credentials take the form of digital certificates. Our credentials take the form of buddy icons and Truemarks (marks registered with either the US Patent and Trademark Office or the World Intellectual Property Organization)
• Digital certificates details can be viewed by double-clicking on the gold lock visible in your browser. Buddy and Truemark sender details can be viewed by mousing over a sender's icon in your inbox
• CA services are free to consumers just like ours
• Verisign certificates are universally recognized and their company valuation is about six billion dollars. Our adoption is growing fast and .. er ... we'd like to be worth six billion dollars too :-)

Finally, certificate authorities have become a standard part of browser security protecting consumers from pharming. Iconix is working to become a standard part of email security protecting consumers from phishing. Identity is as important for email as it is for web browsers. Anyone who's ever logged on to a website with HTTPS should give Iconix eMail ID a try.